The iPhone showed its first decline in sales numbers earlier this year, which has today been reiterated by the latest US mobile market data from Kantar Worldpanel. It finds Apple’s flagship smartphone family lagging behind Samsung’s latest, with 16 percent of American consumers buying a Galaxy S7 or S7 Edge and 14.6 percent buying an iPhone 6S or 6S Plus. Now, granted, it’s not a fair fight, owing to Samsung’s S7 and S7 Edge being the newer handsets by half a year, but it’s one that Apple has typically been winning anyway. Not so in 2016.
Looking at sales for the three months ending in May, Kantar also found Samsung had the biggest share of the overall US market, with 37 percent to Apple’s 29 percent. Apple still commands a higher...
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