In the bizarre race to be the most futuristic and digital and above all teen-friendly pizza company, Domino’s has long been respected as the front-runner. Did you ever think you would see, in this lifetime, the ability to send a tweet and receive a pizza? Did you ever think you would see, in this lifetime, a pizza chain collaborate with a virtual pop star? Did you ever think you would see, in this lifetime, a pizza company volunteer to track your movements at all hours of the day and night so as to better deliver their pizza into your constantly roaming mouth?
Well, now you have, thanks to the brilliant millennial marketing team at Domino’s pizza. But what about the brilliant millennial marketing team at the slightly doughier,...
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