Tim Cook gives lengthy interview to mark five years in charge of Apple

In an extensive interview with The Washington Post, Tim Cook has reflected on what will soon be five years since he took over from Steve Jobs as Apple CEO on August 24th, 2011. Although the interview doesn't stray too far from Apple's well-rehearsed talking points — don't expect the CEO to spill the beans on Apple's car or get into gritty details on the dilapidated Mac line, though he does reaffirm that Apple is "doing a lot on" AR and views it as a "core technology" — it's a substantial read that gives a lot of insight into how Cook runs the company.

"The obvious things are we have more employees in the company," Cook says when asked what's changed since he took over. "The company is four times larger [by revenue since 2010]. We’ve...

Continue reading…

0 Response to "Tim Cook gives lengthy interview to mark five years in charge of Apple"

Post a Comment