Apple joined Twitter back in 2011, but it left its account inactive until yesterday morning. Apple's Twitter account lit up with a new avatar, background photo, and verified status, ahead of the company's iPhone event next week. Apple kept its account clear of Tweets for most of Friday, until a promoted tweet started appearing later in the day referencing the event next week. However, the tweet didn't appear on Apple's timeline, and the company still has 0 tweets.
It's a move that means Apple is paying to tweet without tweeting, as the company has still not issued a public tweet despite joining the service five years ago. Apple's promotional tweet is also designed to trigger an automatic tweet reply to anyone who retweets it, meaning...
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