The iPhone 7 is a lot like its predecessor. It looks identical, save a slightly different camera on the standard model and an additional lens on the iPhone 7 Plus. And when put in a case, you wouldn’t be able to tell this year’s Apple product from last year’s, even if you ordered one with the new "jet black" finish.
Sure, inside there are faster processors, slightly bigger batteries, and lenses with higher megapixel counts. (Oh, and no headphone jack.) But we’ve reached a point where that doesn’t really matter. The average consumer isn’t so concerned with subtle design iterations or incremental spec improvements so much as they are with how technology feels. The important question is whether consumers feel like a new gadget makes their...
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