It's hard to compete with smartphone makers like Samsung and Apple, but Lenovo has a new plan of attack: a bold newspaper ad. Oh, and a YouTube video, too.
Lenovo launched an ad campaign today called "Skip the Sevens," encouraging people to buy a Moto Z instead of an iPhone 7, Galaxy S7, or Galaxy Note 7 — the latter of which, at least, ought to be an easier sell, given the whole explosion thing.
The ad has a full-page placement in The New York Times this morning and is supposed to appear elsewhere in print and online. Its copy goes for the kind of tough stance that's been reminiscent of probably every major technology ad placed in a newspaper since Apple's "Welcome, IBM" ad in 1981.
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