Everybody copies everybody. It doesn't mean they're "out of ideas" or "in a technological cul-de-sac," — or at least it doesn't necessarily mean that — it does mean they want to make money and keep users. It's actually one of my favorite elements of the tech industry. It's self-regulating in a small way, because there's a certain shame to, say, copying GoPro or Meerkat or Snapchat or Dropbox, but sometimes a product category or feature is just irresistible.
At today's Pixel event, Google hit a lot of pre-existing categories and features with its own Google-branded hardware. And to clarify once more, because I don't want to be misunderstood: I'm not saying this is bad or dumb or unethical or boring, I'm just saying it's kind of obvious...
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