Tinder’s new Apple TV app confirms dating is a spectator sport

Tinder is now available on Apple TV, allowing you to view potential matches on the big screen and swipe left or right using Apple’s touch-sensitive Siri Remote. (Voice controls are, disappointingly, not supported.) It may sound a little intense for a dating app, but it confirms what we’ve always suspected: dating is now firmly a spectator sport.

Tinder’s new ad campaign for the app makes this clear, with a bunch of 20 to 30-second spots showing life inside a comfortable-looking household where the two adultish children are still living at home (sooooo millenial, amirite?). Friends come round to vet potential matches, mom and dad offer their own unsolicited advice, and even nana has a go.

It’s certainly not a stretch. I’m not a Tinder user myself, but more than a few times I’ve been hanging with friends at a pub or flat, and someone has got out the app so that everyone gawk at the alternately earnest, pretentious, and embarrassing human slideshow inside. I mean, who doesn’t like the opportunity to judge a complete stranger based on nothing more than a few pictures and lines of text? Religions have been founded on less.

That being said, while this is fine with friends, playing Tinder with your family present must be quite a bit stranger. Still, if you’re home for Christmas and worried there won’t be enough pointless arguments and misunderstandings to fill the time — try Tinder on your TV instead.