In a new interview with Fast Company, Apple senior vice president Eddy Cue revealed that the 2012 Maps debacle was directly responsible for the company moving to public beta testing for new iOS releases. Apple's replacement for Google Maps, which debuted as part of iOS 6, was so poorly received that it led to the departure of longtime executive Scott Forstall and numerous public apologies from CEO Tim Cook. "Look, the first thing is that you’re embarrassed," Cue told Fast Company, recalling the widespread criticism of Maps. "We had completely underestimated the product, the complexity of it."
That led to discussions among Apple's senior executive team on whether it was worth sticking with the product at all, or if Apple should just...
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