Apple is bringing on three big names for Planet of the Apps: Will.i.am, Gwyneth Paltrow, and wine-star turned brand-builder Gary Vaynerchuk. According to Deadline, the three entrepreneurs will offer guidance to app developers who appear on the show. It's still unclear what the exact format will be, but it sounds like Planet of the Apps could be akin to a nerdier Shark Tank. Paltrow and Will.i.am will also serve as executive producers.
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