Five years ago last week, the legendary Steve Jobs stepped down as Apple’s CEO after an amazing 14-year run that took the technology company from the edge of disaster to the heights of glory. He personally selected his COO, Tim Cook, as the new CEO, and passed away six weeks later.
So, how has Apple changed in the first five years of the Tim Cook era? How is it different than at the peak of the Jobs era?
The short answer is that the company has surged financially to heights Jobs likely never dreamed of. It has also refined its...
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