Let’s call it what it is: a fitness tracker.
The Apple Watch Series 2 is exactly that. It’s what Apple had resisted calling its wearable for the past year and a half, even declining to categorize it as such when citing industry rankings, opting for the “smartwatch” category instead. It is, definitely, still a smartwatch. But the Watch now has focus, and that’s a good thing.
From the first Apple Watch, which came out in April of 2015, Apple learned that lots of people were using it primarily for health and fitness-tracking purposes. They had been groomed by years of Fitbits and Jawbones and Garmins and Polars and “smart” scales and the whole notion of the quantified self, which promises self-betterment if you could just get a handle...
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