Apple tried, and Apple failed.
The luxury watch market isn't for everyone. Many companies have tried to enter the market, which values exclusivity and hand-craftsmanship over mass-produced devices built by robots. Apple was the latest entrant, attempting to break in two years ago with the 18-karat gold Apple Watch Edition, which started at $10,000 and topped out at $17,000. It was essentially a luxury watch starter kit: it was gold, expensive, and Apple handed out custom versions to fashionable celebrities like Beyoncé and Karl Lagerfeld for the free promotion.
But now that watch is dead. You won't find a trace of it on Apple's website. The first generation Apple Watch Edition has been replaced by a ceramic version that will sell for a...
0 Response to "Apple’s luxury watch dream is over"
Post a Comment