After nine months of rumors that the company would enter the market, Apple finally unveiled its first pair of truly wireless earbuds: the AirPods. They let you stream music, ping Siri, or talk on the phone with no wires required, and they’ll cost $159 when they hit shelves this fall. The price has already put a lot of people off, but when you compare it to just about every other pair of truly wireless earbuds (many of which come from startups you’ve probably never heard of), it’s actually really competitive. Meanwhile, everything else — the overall look, the one-size-fits-all mentality, the lack of features — makes the AirPods come across as a total swing and miss for Apple.
The wireless earbud market is still pretty new, but it is...
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